I build marketing that connects — from consumer research and brand strategy to social content and design people actually respond to.
BBA Marketing, FAST-NUCES Islamabad. Four years of freelance experience across research, copywriting, social media, and Canva design for 20+ clients.
Current focus
Open to full-time roles in marketing, consumer insights, and brand strategy — and taking on freelance design and social media projects.
4+
Years Freelancing
20+
Clients Served
5
Industries Worked In
200+
Projects Delivered
Selected work
Real projects.
Real clients. Real outcomes.
Consumer research, brand strategy, and integrated campaigns — delivered for real clients.
View Case Study
Psychographic ICP Development — MindStir
MindStir had a growing membership with no structured understanding of who their customers were. Conducted mixed-methods research across 58 respondents, built 4 validated ICPs, and delivered a Power BI dashboard with a 12-point strategy to management.
0.52 PERCEPTION GAP FOUND
Brand Audit & Rebranding —
Simply Sufi
Audited brand positioning against key competitors using a 42-respondent consumer survey. Delivered a complete rebrand — new logo, packaging, tagline, and integrated ad campaign.
FULL REBRAND DELIVERED
Integrated Campaign — Monster Energy
Developed a full campaign for the 18–30 digital-first market — psychographic profiling, brand positioning, media planning, and a branded short-film concept for YouTube.
5-PART CAMPAIGN BUILT
Strategic Consultancy — Friends Electronics
One of Islamabad's oldest electronics retailers with 6 branches and 120+ staff. Conducted CEO interview and on-site research. Recommended e-commerce rollout, CRM after-sales system, and BNPL pilot as priority growth strategies.
6 GROWTH STRATEGIES DELIVERED
Consumer Awareness Campaign — Soch Samajh Kar Khareedo
Led a campaign exposing deceptive food marketing in Pakistan. End-to-end execution across field outreach and social media. Presented at a national seminar featuring Shehzad Roy and the Dutch
Embassy.
30+ Partners · NATIONAL SEMINAR
Co-Founder &
Brand Lead — Revive
Co-founded a sneaker care startup from scratch. Led brand development, packaging, and go-to-market strategy. Launched at NASCON 2025 in front of Pakistan's largest inter-university audience.
ON-GROUND SALES AT NASCON 2025
Experience
Experience built across research, strategy, and execution.
Sep 2022 — Present
Freelance Marketer & Designer
Independent client work across copywriting, brand identity, social media content and management, SEO copy, email campaigns, and Canva design — 200+ projects for 20+ clients across multiple industries, with a 95% on-time delivery rate.
Mar 2025 — Dec 2025
Co-Founder & Brand Lead — Revive
Co-founded a sneaker care startup: brand development, packaging, pricing, and go-to-market. Ran customer service and operations end-to-end, and launched at NASCON 2025 with on-ground sales from day one.
Jul 2025 — Aug 2025
Marketing Intern — OGDCL Commercial Department
Worked under Senior Marketing Officers across Crude Oil and LPG divisions at Pakistan's largest oil and gas company. Reviewed LPG sale and purchase agreements, analysed auction statements, and observed marketing coordination with PSO, Shell, and Attock Petroleum.
Capabilities
Research and strategy across the full marketing mix.
From qualitative coding to Power BI dashboards — and from brand audits to integrated campaigns.
Research & Analysis
Psychographic Segmentation · NVivo · Power BI (DAX) · Survey Design ·
Consumer Insights · SQL · MS Excel ·
Data Visualization
Brand & Strategy
Brand Auditing · Campaign Planning · Brand Positioning · Competitive Analysis · Media Planning · Go-to-Market
Content & Design
Copywriting · Content Strategy · Social Media Marketing · SEO ·
Canva (Advanced — certified) · Presentation Design · Brand Identity
Tools & Tech
Power BI (DAX) · Tableau · SQL · Excel · SAP · Bizagi · AI Tools (Claude, ChatGPT)
Contact ME
Let's build something people respond to.
Open to full-time roles in marketing, consumer insights, and brand strategy — and available for freelance design, social media, and content projects. Based in Islamabad, working with clients everywhere.
© 2026 Ali Ahsan