I turn customer data into strategy — through segmentation research, brand audits, and campaigns that connect to real people.
BBA Marketing graduate from FAST NUCES Islamabad with 4 years of experience across consumer research, brand strategy, and digital marketing.
Current focus
Psychographic segmentation, consumer insights, and brand strategy — open to remote roles worldwide.
4+
Years Freelancing
6
Client Projects Delivered
5
Industries Worked In
200+
People Surveyed
Selected work
Real projects.
Real clients. Real outcomes.
Consumer research, brand strategy, and integrated campaigns — delivered for real clients.
View Case Study
Psychographic ICP Development — MindStir
MindStir had a growing membership with no structured understanding of who their customers were. Conducted mixed-methods research across 58 respondents, built 4 validated ICPs, and delivered a Power BI dashboard with a 12-point strategy to management.
0.52 PERCEPTION GAP FOUND
Brand Audit & Rebranding —
Simply Sufi
Audited brand positioning against key competitors using a 42-respondent consumer survey. Delivered a complete rebrand — new logo, packaging, tagline, and integrated ad campaign.
FULL REBRAND DELIVERED
Integrated Campaign — Monster Energy
Developed a full campaign for the 18–30 digital-first market — psychographic profiling, brand positioning, media planning, and a branded short-film concept for YouTube.
5-PART CAMPAIGN BUILT
Strategic Consultancy — Friends Electronics
One of Islamabad's oldest electronics retailers with 6 branches and 120+ staff. Conducted CEO interview and on-site research. Recommended e-commerce rollout, CRM after-sales system, and BNPL pilot as priority growth strategies.
3 GROWTH STRATEGIES DELIVERED
Consumer Awareness Campaign — Soch Samajh Kar Khareedo
Led a campaign exposing deceptive food marketing in Pakistan. End-to-end execution across field outreach and social media. Presented at a national seminar featuring Shehzad Roy and the Dutch
Embassy.
30+ Partners · NATIONAL SEMINAR
Co-Founder &
Brand Lead — Revive
Co-founded a sneaker care startup from scratch. Led brand development, packaging, and go-to-market strategy. Launched at NASCON 2025 in front of Pakistan's largest inter-university audience.
ON-GROUND SALES AT NASCON 2025
Experience
Experience built across research, strategy, and execution.
Sep 2022 — Present
Freelance Digital Marketer & Designer
Four years of independent client work spanning copywriting, brand identity development, social media management, SEO copy, email campaigns, and Canva design across multiple industries and client types.
Feb 2025 — Jun 2026
Co-Founder & Brand Lead — Revive
Co-founded a sneaker care startup from scratch. Led brand development, logo, packaging, and go-to-market strategy. Launched at NASCON 2025 generating on-ground sales in front of Pakistan's largest inter-university audience.
Jul 2025 — Aug 2025
Marketing Intern — OGDCL Commercial Department
Worked under Senior Marketing Officers across Crude Oil and LPG divisions at Pakistan's largest oil and gas company. Reviewed LPG sale and purchase agreements, analysed auction statements, and observed marketing coordination with PSO, Shell, and Attock Petroleum.
Capabilities
Research and strategy across the full marketing mix.
From qualitative coding to Power BI dashboards — and from brand audits to integrated campaigns.
Research & Analysis
Psychographic Segmentation · NVivo · Power BI (DAX) · Survey Design · Mixed Methods · SQL · MS Excel
Brand & Strategy
Brand Auditing · Campaign Planning · Brand Positioning · Competitive Analysis · Media Planning · Go-to-Market
Creative & Digital
Copywriting · Content Strategy · SEO · Social Media · Email Marketing · Canva
Tools & Tech
Power BI · NVivo · SAP · Bizagi · Google Analytics · Google Workspace · AI Tools
Contact ME
Open to remote work. Available worldwide.
Looking for roles in market research, consumer insights, brand strategy, and digital marketing. Based in Islamabad — working with clients globally.
© 2026 Ali Ahsan